London, Oct 27 (ANI): Formula 1 driver Lewis Hamilton's former girlfriend Nicole Scherzinger has replaced 'Mad Men' star Christina Hendricks as the face of US outerwear label London Fog.
However, Scherzinger's super-toned physique is a far cry from the sexy curves of Hendricks, who has become a poster girl for average women, who, like her, wear a US size 14.
Dari Marder, chief marketing officer at Iconix Brand Group, which owns London Fog, said that it was time to replace the actress.
"Christina Hendricks was fantastic for us, but she was more classic and tailored. Nicole is a little more modern and contemporary. She has a really fierce sense of style," the Daily Mail quoted Marder as telling WWD.With X Factor, this is her moment and it brings the brand to the forefront of the consumer's mind."
"I love trenchcoats and London Fog coats are timeless," the former Pussycat doll said. (ANI)
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