Melbourne, June 1(ANI): Donald Bradman's son will have one last try at mediation before going to trial over exploitation of the cricket legend's name, the South Australian Supreme Court has been told.
According to The Age, John Bradman and two other executors of Bradman's estate are suing law firm Allens Arthur Robinson, claiming that it breached its contract and was negligent in assigning Bradman's name to the Bradman Foundation.
If the mediation fails they will go to trial for four weeks in August.
John's displeasure with the law firm became public in 2005 when the foundation licensed an Australian food company to market Bradman chocolate chip cookies in India.
The family at the time described Bradman as "a loved and missed family member, not a brand name like Mickey Mouse", but the foundation counter-claimed that it had confidence that the cricket legend would have approved the venture. (ANI)
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