London, Aug 30 (ANI): The British commercial broadcaster, which paid 9 million pounds for the rights for the London Paralympic Games, faced a deluge of criticism from angry viewers who complained about its poor prime-time telecast.
Viewers took to the internet to air their outrage over Channel 4's telecasting techniques, particularly over the "intrusive" and "disgusting" decision to cut to advert breaks throughout the three-hour spectacle.
At one point, directors chose to leave the coverage of the athletes' entrance during Greece's entrance, the country that invented the Olympics while at least two "breaks" were taken within 20 minutes of the start.
However, the British broadcaster, which will show 500 hours of live coverage from the Paralympics, issued a statement defending its coverage, insisting executives had taken a decision to show fewer advertisements.
"We took the decision to run less advertising during the opening ceremony than would usually be broadcast in our peak time programming. But Channel 4 is a commercially funded public service broadcaster and advertising allows us to invest in original programming and events such as the Paralympics," The Telegraph quoted a Channel 4 spokesman, as saying.
The reaction to the broadcast was in stark contrast to the overwhelming positive response to the BBC's broadcast of the the Olympics less than a month ago, including the opening and closing ceremonies.
Twitter users also compared the coverage to that of American broadcaster NBC, which was also criticised for similar poor coverage of London 2012. (ANI)
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