'Cycling martyr' Armstrong's 'sacrifice' may boost cancer charity
Washington, Aug 26 (ANI): Lance Armstrong, who declined arbitration in his doping case charged by the United States Anti-Doping Agency (USADA), may boost his cancer charity Livestrong, which he had founded.
After the judgment by the USADA to take away his seven Tour de France titles and impose a lifetime professional cycling ban, Armstrong's cancer charity has seen a 2,500 percent rise in donations.
"Having your integrity questioned as an athlete is never a good thing. But he's taking pressure off the organization, and you could say he's saving the foundation by sacrificing himself," New York Post quoted Carreen Winters, executive vice president of reputation management at MMW, a New York public-relations firm, as saying.
Livestrong is the cancer care and education charity that has raised nearly 500 million dollars since Armstrong founded it 15 years ago.
Last year, the foundation's royalties and licensing fees soared 22 percent to 15.8 million dollars despite a sluggish year for charitable donations overall, the report said.
This year, Livestrong says the number of donations is up 20 percent from the past two years, averaging 75 dollars versus 72 dollars in 2010, it added. (ANI)
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