London, Aug 7 (ANI): Retailers and shopkeepers in London, who expected an 'Olympic boost' in their sales with the beginning of the London 2012 Olympics, reportedly suffered "lacklustre" sales in the month of July, according to a survey.
A research by the British Retail Consortium and KPMG showed that London retailers' expectations of an Olympic boost appear to be "wide off the mark", as sale values edged 0.1 percent higher on a like-for-like basis in July, compared with a 0.6 percent rise in the same month last year.
elen Dickinson, head of retail at professional services firm KPMG, said July was a lacklustre month.
"Central London's retailers are already being hit hard by shoppers actively avoiding the capital. It's likely that any blip of benefit the Games bring will be short-lived," Sky News quoted Dickinson, as saying.
Stephen Robertson, BRC director general, reiterated the same notion.
"There was a boost for food retailers towards the end of the month as the sunshine came out and shoppers started getting in party food and drink ahead of the Olympics but it wasn't a significant help," Robertson said,"With only the opening couple of days of the Olympic Games covered by these statistics, we'll have to wait a while to assess the overall impact on retail sales," he added.
The survey revealed that warm weather in the final week and a slight boost from Olympic fever helped support food and drink sales but it was not enough to offset the impact of lower prices and wet weather earlier in the month. (ANI)
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