Tata Motors owned British luxury cars Jaguar and Land Rover (JLR) are all set to roll on the Indian roads by the end of this year. The premium car maker on Friday finalized the deal with Tata Motors that had acquired these esteemed British brands from US based Ford Motors Ltd. in cumulative USD 2.5-billion last year in March.
Releasing a press statement on the official site of Tata Motors, the JLR maker stated that JLR is going to hit the Indian market later this year, which still has a lot of potential and would grow rapidly in the premium car segment.
“We are delighted to be formally entering the Indian market, an economy which is still growing appreciably, and able to offer our premium products to a whole new group of customers. It is an important strategic move for Jaguar Land Rover and will enable us to realise our competitive potential in this significant market," David Smith, the chief executive officer, JLR said.
JLR will also drive on its award winning vehicles Jaguar's XF and XKR and Land Rover's Discovery and Range Rover in the Indian market in the initial lineup.
JLR cars are scheduled to be first showcased and sold at Mumbai’s Ceejay House showroom in Worli in June this year. Tata Motors will import these cars and also marketing it.
To marketing the premium luxury cars, Tata Motors has formed a new division ‘Premium Car Division’ under Tata Motors Passenger Car Business unit, and appointed Rohit Suri as a head of this new division. Rohit Suri has a vast experience in premium automotive sector.
Through this launching, JLR maker will be able to tap the swelling Indian market after facing severe recession in the global market.
“This is a natural move for both businesses and will allow Jaguar and Land Rover to establish a strong and deserved presence in India. We are very pleased to develop our relationship with Jaguar Land Rover in this way and to provide the opportunity for Indian customers to access their premium products for the first time,” said Ravi Kant, Managing Director of Tata Motors on this move.
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