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Honda Motor to launch high-end super bike of 1000 cc

Kolkata, Mon, 28 Jul 2008 NI Wire

It is pleasing news for the passionate super bikers who love to ride on and want to fly in the sky. The Honda Motorcycle & Scooter India (HMSI), the 100 percent subsidiary of Japan’s Honda Motor Co. on Sunday in Kolkata, has announced to introduce at least two high-end bikes of above 1000c.c. by the end of this financial year. The price of those bikes would likely to go above Rs.10-lakh, as Honda official announced here on the occasion of launching a new 125 cc bike ‘CBF Stunner’.

Shinji Aoyama, president and chief executive officer of HMSI at launching occasion in Kolkata said that the company was looking at two big bikes and one small one in the current fiscal year to meet the target of 10 lakh units as against 9 lakh sold last year. Out of 10 lakh, Honda has projected the target to sell 7 lakh scooters while remaining 3 lakh would be bikes.

To meet the target of 3,00,000 units in bikes, the company has planned to launch a smaller version of bike in 100 cc segment by the end of March 2009.

“The new launches along with the CBF Stunner are slated to contribute about 10% towards the company’s total turnover during the year. CBF Stunner will generate an additional 8% towards the company’s turnover while the other three launches will improve earnings by 2%,” said Aoyama.

“We've set a target to sell 80,000 pieces of the 125cc variant we have already launched in the remaining nine months of the fiscal,” added Shinji. This year, Honda has already launched ‘Shine’ in 125 cc segment, which has been reported a successful bike on the Indian roads.

“Motorbikes sales will include 50,000 units of the newly launched CBF Stunner and 60,000 units of 150cc models,” said Y.S. Guleria, all India sales head of HMSI on CBF Stunner launching occasion. Honda’s ‘Unicorn’, 150 cc bike along with ‘Shine’ 125 cc have registered the total selling of 47,000 units since April 2007 to May 2008, as per official data.

According to an Automobile industry research report, the 125 cc of motorbike segment is growing rapidly while the market of 100 cc segment has shown declination. “The sales of 100cc bikes fell by 15%, sales of 125 cc bikes grew 9% in 2007-08,” said CEO of HMSI in a statement.

Describing about the high-end bikes, Aoyama said, there was a narrow but strong market for high-end bikes in India.

The Automobile market analysts are predicting that Tata’s ‘Nano’, the ultralight and super cheap nano car will affect the bikes market, which is schedule to roll on the road on September this year. Meanwhile, Shinji also accepted this fact that a small portion of bike consumers will shift towards cars, but added that bikes fanatics would prefer their first love.

Illustrating the quality about newly launched CBF Stunner, company claimed that CBS Stunner would compete with Bajaj's XCD, the cheapest bike in the 125 CC segment, Hero Honda's Super Splendour, TVS's Flame and Yamaha's Gladiator.

‘It has integrated front body cowl and can run at 11 bhp engine with five-speed transmission. It’s kick-start model with drum brakes will cost Rs 47,070 ex-showroom in Delhi, while the high-end model with disc brakes and self-start will be priced Rs 51,655.’, as per officially informed to the media.

At present, HSMI has 11% share in eight millions of the two-wheelers overall selling market.


Read More: Delhi

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