Virgin Mobile slashes long distance rates to 50 paise

New Delhi, Oct 14 (IANS) Telecom operator Virgin Mobile Tuesday slashed long distance call rates to 50 paise per minute.

With this offer, Virgin mobile pre-paid customers can make long distance as well as local calls at 50 paise per minute without any extra charges.

The offer was launched with campaign that featured a photograph of a male's lower torso clad in a pair of jeans, and carrying cheeky punchline: 'We are dropping ours'.

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'Our strategy has been to offer value and flexibility that meets the unique needs of urban youth,' Virgin Mobile India CEO M.A. Madhusudan said.

'We launched in India with the 'Get Paid for Incoming' offer. With the launch of 'New 50 paise STD Local' tariff, we are delighted to set yet another benchmark in the telecom industry in less than a year,' Madhusudan added.

Virgin Mobile services are being offered to Indian consumers by Tata Teleservices through a brand franchise with Virgin.

Virgin Mobile services are supported from nine centres across nine cities and have a bench strength of more than 350 personnel.