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Gandhi Jayanti: ICICI launches its sanitation awareness programme

Mumbai, Mon, 02 Oct 2017 NI Wire

Ms. Chanda Kochhar, MD & CEO of ICICI Bank, India’s largest private sector bank by consolidated assets, today participated in the ‘Swachhata Hi Seva’ campaign. On the occasion of Gandhi Jayanti, Ms. Kochhar and some employees of ICICI Bank cleaned the area around the Backbay Reclamation branch of ICICI Bank in Mumbai.

Nearly three years ago, ICICI Bank had joined the Swachh Bharat Abhiyan launched by the Honourable Prime Minister, Shri Narendra Modi. On November 11, 2014, Ms. Chanda Kochhar adopted the Clean India mission and since then on every working day, employees of one ICICI Bank branch have been participating in the initiative by cleaning the area surrounding their branch. So far, close to 6,000 employees of ICICI Bank have cleaned the surrounding areas of approximately 800 branches in over 130 cities.

This year, Ms. Kochhar and ICICI Bank renewed their pledge of keeping the spirit of Swachh Bharat alive by announcing their participation in the ‘Swachhata Hi Seva’ campaign. As part of this, the bank will continue to clean the surrounding area of one branch every day. Starting tomorrow, October 3, ICICI Bank will also organise multiple sanitation, health and hygiene training modules which will be conducted across all the 24 urban centres and over 200 rural centres of ICICI Academy for Skills, and 17 Rural Self Employment Training Institutes (RSETIs). Tomorrow alone, ICICI Bank will train over 15,000 individuals.

In addition, over the next 30 days, the Bank will also hold these awareness programmes in 100 ICICI Digital Villages. Each attendee of these programmes will act as an influencer in his or her respective family.


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