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HMD Rides High with Nokia 6, Scores above One Million Mark in Pre-Bookings

New Delhi, Wed, 18 Jan 2017 NI Wire

The classic brand has hit the phone market with a bang yet again. Nokia 6, an upcoming phone under the new name HMD Global has caused a stir among the consumers and among the competitors even before its sale. The model has received record-high registrations from the Chinese people within a short span, ahead of the flash-sale that would initiate on 19th of January.

The advance booking of the phone had started on JD.com or Jingdong Mall, the exclusive retail partner for Nokia 6 last week and the phone managed to rake in 250,000 reservations within a day. It was three days ago that the milestone of 1 million was crossed by the model on the e-commerce site. Once a dominant mobile brand, Nokia lost to its competitors with the advent of the smartphone era. The major factor that contributed to its decline was its operating system that was not Android. Now, the re-entry of Nokia handsets by virtue of collaboration with HMD Global has bought a new lease of life to the Finnish brand. The device is pitched to be a fate-changer of the erstwhile blockbuster brand name.

The price of the Nokia 6 has been fixed at CNY 1,699 (INR 16800 approx.) and with a couple of days left in its first flash sale, the excitement is purely high. Considering the decent but not extraordinary specifications of the phone, coupled with not so reasonable price, the enthusiasm shown by Chinese market seems really promising and wonderful. China is the only place where the phone will be sold and moreover, JD does not provide shipments across the border. So till any new announcement takes place, the global consumers would remain deprived of the android versions of the cult phones, now acquired by another manufacturer.


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