Sony MAX and Sony SIX carried outone of its most engaging consumer initiatives for Pepsi IPL 2014with Delhi and they did it in grand style! Pepsi IPL 2014 is the most widely anticipated cricketing extravaganza in the country. And so were the multifarious fun filled activities that attracted the people and captured their imagination throughout the weekend in Delhi.
Delhi witnessed engaging activities in a 2 day event in V3 S Mall, District Centre, Vikas Marg, Laxmi Nagar on which captivated mall goers. Be it the impromptu 'buckram kachukrum' which quizzed people on their knowledge of tournament or the 'buckram hunt' which made people scramble around the mall to uncover Pepsi IPL goodies, these pulsating activities were a huge hit with the crowds. Fans also confessed their bulaava bahana that they have used to watch the Pepsi IPL and finally enjoyed the specially created energetic 'buckram dance' which concluded this fun-filled evening. Participants from each activity received Pepsi IPL branded gift hampers from the channel fuelling their excitement even further.
Commenting on the same, Vaishali Sharma,Vice-President Marketing, MAX said, "Every year we raise the notch with unique and innovative activities, which not only engages our viewer but also creates a lasting impression on them. These unique activations are an endeavour from our side to let each and every IPL fan feel the pulsating energy associated with the tournament.The Nashik activation witnessed an encouraging widespread participation we hope the people experienced the ultimate bulaava of their life."
In the phase two of the promotions,a one of its kind "Bulaava Express", an open air bus will tour the country across 13 cities between April May creating euphoria for Pepsi IPL.Sony MAX Sony SIX have created this unique initiative especially for the followers of the grand spectacle of Pepsi IPL.
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