New York, May 14 (ANI): An underwear company from France has raised nearly 19,000 euros from enthusiastic investors for its next titillating creation-sweet-smelling underpants for men.
The so-called "Indomitable" briefs will be manufactured by "Le Slip Francais", a company set up in 2011 by 27-year-old Guillaume Gibault, who decided to bank on a trend for all things made in France to sell underwear, the New York Daily News reported.
"You want to change the world, you want to change things, start by changing your underpants!" the firm writes on crowdfunding website www.mymajorcompany.com.
The idea behind crowdfunding is that anyone on the Internet can contribute money to a project, in some cases in exchange for shares in a company or other rewards.
Gibault said that the briefs will be scented - thanks to micro-capsules full of homemade perfume that will be incorporated into the cotton used to make the underpants in the Lille region of northern France.
As soon as the lucky owner of the briefs moves around, the capsules will release the perfume and the scent will last up to 30 washes, he said.
"It's quite a masculine perfume, not very strong, based on musk and pears," he said. (ANI)
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