Washington, Apr 15 (ANI): Technology companies increased their spending on magazines by 21.6 percent from first quarter in 2012, a report has said.
According to data released by the Publishers Information Bureau, the technology category includes hardware, software, devices (including mobile phones and other handsets) and telecom providers.
According to Jon Swallen, chief research officer of Kantar Media, which supplied the original data to PIB, Microsoft launched significant campaigns in the first quarter for software products, particularly for Windows 8.
He said the software giant also launched some campaigns for Office 365, Mashable reports.
David Cooperstein, a Forrester Research analyst, pointed to advertisers such as Adobe, Samsung and BlackBerry, which coordinated a big marketing push for the launch of the BlackBerry Z10 phone in Q1.
He pointed out that advertisers have recognized that print still works, and is particularly effective for "creating an emotion" around a brand or complex piece of consumer technology.
According to the report, Cooperstein noted that these advertisers are going beyond Wired and other technology-focused magazines, buying pages in consumer-oriented titles they haven't been in before. (ANI)
|
|
Comments:
