New Delhi, Mar. 19 (ANI): Information and Broadcasting Minister Manish Tewari on Tuesday said the presence on social media enables AIR to keep pace with contemporary trends.
Tewari, who launched the New Media Platforms of All India Radio with regard to Live Streaming of AIR Urdu Service, FM Gold, AIR Youtube Channel and Android based mobile phone application of AIR News, speaking on the occasion said the advent of AIR on Social Media Platforms was an important step in enhancing its outreach across the country.
"This initiative would enable it to reach out to the audience that was accessing Social Media Platforms on 24 X 7 basis. It would also enable AIR to keep pace with contemporary trends in the Social Media space. With the use of Social Media, people could now access the content of AIR in any part of the globe," said Tewari.
"This was a landmark step in the history of AIR broadcasting, as live webcasting would give the public broadcaster a new profile as far as news dissemination in real time was concerned. This initiative would also enable the listeners of AIR to access the archives at one click of a button," he added.
Regarding the Android based mobile application developed for accessing News stories from the AIR News Network, Tewari said, 'apart from catering to news and information needs of audiences both domestic and external, this innovative technology would enhance the profile, content and reach of its National and Regional bulletins in Regional Languages in the audio form'.
"The integration with mobile applications would address the communication needs of the youth and the audience that followed new technologies," he added.
Tewari complimented AIR for developing special news based programmes through the Android Applications.
The launch function was attended by Information and Broadcasting Secretary, Chairperson Prasar Bharati, CEO Prasar Bharati and other senior officials of the Ministry and Prasar Bharati.
Highlights of the New Media Platforms:
1. Live Streaming of AIR URDU SERVICE and FM GOLD:
AIR URDU SERVICE
Urdu Service of All India Radio launched on 15th May, 1965 is one of the most popular Radio Channels in the Sub-continent. Urdu Service has gained a lot of mileage in broadcasting because of its rich content, presentation and performance. Seasoned and experienced broadcasters of yester years like Mujeeb Siddiqui, Iqbal Warsi, Mariam Kazmi, S. M. Shafique etc. have left an indelible mark on the listeners.
Some of the most popular programmes of Urdu Service include:
Tameel-e-Irshad, Aap ki Farmaish, Aap ki Pasand, Awaz De Kahan Hai, Jahan Numa, Aaj ki Baat, Manzar Pas Manzar and Fikr-o-Khyal and Roobaroo etc. Besides this, Urdu Service also broadcasts variety of programmes on Women, Children, Youth, Sports, Science, Health, Cultural/Literary etc.
FM Gold
FM Gold Channel came on air on September 1, 2001. Broadcast from AIR Delhi as a niche infotainment channel, it has 30 percent News and Current Affairs component and 70 percent entertainment programming. FM Gold is available in the four Metros. The 24 Hour AIR's channel FM Gold - Khara Sona (Pure Gold) is available on 106.4 MHz and has been voted the most popular FM Channel in Delhi.
The live streaming of these two channels shall be available on the AIR website any time, anywhere across the world. www.allindiaradio.org and www.allindiaradio.gov.in.
2. YouTube Channel of AIR
The YouTube channel of AIR shall initially carry the clips from AIR Archives portraying India's cultural diversity and the grandeur of heritage it has been known for in the comity of nations. AIR shall also use this portal for contemporary developments in India's socio-cultural life. The YouTube channel shall eventually into a full-fledged portal for the entire AIR network. (ANI)
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