Sony new VAIO laptops knock Indian market

Sony India has launched its VAIO laptops with the ultra-book and new models of E, S and Z series to its ever-expanding product portfolio in India for capturing the market.

The much hyped model is expected to attract a lot of Indian customers for its unique and attractive look. Sony is more concerns about its product and it has left no stone unturned for the flourish of the product in the market.

Sony has claimed that VAIO had the strongest brand recall amongst all laptop brands in India on the basis of top-of-the-mind, spontaneous and aided recall, as per research conducted by IMRB (Indian Market Research Bureau). VAIO has been rated very highly by business partners as well, especially on the basis of channel profitability, channel marketing and training and channel policy and management, as per a CRN survey.

According to company sources VAIO E14A series comes with a stylish new 'wrap design' with colour accent around the laptop's edge, touchpad and keyboard. Meant for the fashion conscious, you can further accentuate your style statement with the 'personalization kit' comprising of matching colour keyboard skin and mouse. This laptop is available at a price range of Rs. 55,990 to Rs. 65,990.

VAIO T, the first Ultrabook from Sony can connect easily and directly to the devices you need, such as desk monitors, projectors, and Ethernet. With VGA and LAN cable connectors in addition to USB 3.0, USB 2.0, and HDMI ports, this PC can be connected to devices of all kinds without the inconvenience of mini and micro connectors that require dongles. Available in 11.6 and 13.3 inch screen size, it comes at a very competitive price starting at Rs. 45,990 only.