London, May 17 (ANI): A majority of Facebook users do not click on adverts and sponsored content on the social networking site, a new survey has revealed.
The report by CNBC and Associated Press revealed that 57 per cent of Facebook's 900 million users never click on or engage with any commercial content on the site.
According to the survey, another 26 per cent said they 'rarely' click on the adverts on the site, The Telegraph reports.
The findings of the survey came on the same day General Motors released a statement saying it will stop advertising on Facebook.
The car maker had reportedly made the decision as Facebook adverts had little impact on consumers.
According to the paper, the decision by GM marks the first highly visible crack in Facebook's strategy and underscores doubts about whether advertising on the website works better than traditional media.
Meanwhile, GM had said it will still have Facebook pages, which cost nothing to create and for which it pays no fees, to market its vehicles and added that it is not unusual for it to move spending around various media outlets. (ANI)
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