London, July 18 (ANI): For years, picturesque Switzerland has been a favourite destination for directors and producers in Bollywood.
Filmmaker Yash Chopra is a self-professed romantic who has made a point of including in virtually all his films scenes shot on location in Switzerland's high Alpine meadows, around its serene lakes, and in its charming towns and cities to convey an ideal of sunshine, happiness and tranquillity.
In the process, they have created an enormous curiosity about things Swiss in middle-class Indians, who are now earning enough to search here for their dreams, reports the Scotsman.
Swiss tourism officials and their Indian counterparts are now capitalising on this obsession.
The number of nights spent by Indian tourists, who come mostly in summer (few ski), has doubled in the past decade to 325,000. (ANI)
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