John Abraham to fight for bird's cause with PETA

Social work and Bollywood celebs remain closely associated with each other. Time to time, we listen to the link-up of stars with various NGOs working for a remarkable social cause. Some justify this as being an excellent part on the side of the stars, while others criticise it for being a publicity and honour winning task. Whatever it may be, but it surely earns commendable profit to the organisation undoubtedly aiding the social cause they are working for.

John Abraham too, in yet next step to provide his aid to an NGO has joined hands with PETA, the world's leading organisation for conserving animal rights on earth, for the protection of birds on the earth. Needless to mention, John has earlier also worked with Earth Matters Foundation for the conservation of the habitat of elephants.

John is shooting a new ad-campaign for the same in which he will be seen wearing huge, angelic wings standing next to the title, with the tagline: “Be an angel for birds. Don't cage them.” John's new avataar as an angel is sure to fascinate his fans as well as leave an impact on the sadists.

Bird Abuse and PETA

For nearly three decades, PETA is dedicated to working in the field of establishing and defending the rights of all animals. It educates the policymakers and people about animal abuse and boycotts the usage of animals for eating, wearing or experimenting upon.

The caging of birds has been a serious concern to PETA for many purchased birds are later abandoned. As a result, they have to live out of their natural habitat. Parrots are amongst the highest selling breed of birds in the world but about 85 percent of the parrots are sold or given away after a certain period of buying. Reason being, the family members discover that the bird which seemed so adorable in the beginning is quite squeaky and boisterous. But the real cause is that birds too, like human beings, are a social animal and demand attention of others. If left isolated, they turn to vociferous and noisy activities to gain the attraction of the family members.

Moreover, freeing a bird doesn't simply mean opening a window and letting it fly in the open sky wherever it wishes to, but to provide a proper habitat with suitable climate and favourable dwelling conditions to live on. Caging a bird deprives him of his natural habitat and it is forced to live in adverse conditions.

The colourful, eye-catching beauties thus end up serving as a show-peace in a gentleman's drawing room. They pay the price for their virtues. They are often being killed, or shot at, only to gratify the soul of adventure-hungry men and provide them pleasure with their blood. Birds like chicken and geese serve as a delicious meal for the non-vegetarians. In these and many other ways, birds are exploited to the fullest without any serious concern to their rights of living on the earth. They are also artificially breeded for more and more profit and manufacturing purposes. Such is the miserable plight of these birds.

PETA raises its voice against such issues only, which are seldom given a central space in the thought process of the mainstream society. PETA grants its voice to the meek and humble ones who are really in need of an angel to save them from the adversities of the world.

PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the clothing trade, and in the entertainment industry. It also works on a variety of other issues, including the cruel killing of beavers, birds and other "pests," and the abuse of backyard dogs.

PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.