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Sweden slams England for raunchy and racist football ad

London , Thu, 03 Nov 2011 ANI

London, Nov 3 (ANI): Sweden has branded England as racist for making an ad using 'xenophobic stereotypes', to promote their upcoming friendly football match at Wembley.


The commercial, which was a promotion before the match, features a fake Swede using sexual innuendo over an Abba-style backing track.


According to the Daily Star, the Football Association removed the talkSPORT commercial after the opponents reacted angrily to the advert.


Piara Powar, from Football Against Racism in Europe, accused the FA of using 'cheap, outdated stereotypes'.


"Had others done the same against England, it would not be accepted and people would feel offended, just as many Swedes feel'," the Daily Mail quoted a Swedish fan as saying.


The FA said that the ad would not be aired again.


"It was never intended to cause offence but in light of recent comments we have taken the decision to remove it," a spokesman said. (ANI)



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