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68 percent women prefer TV viewing habits on Facebook recommendations

New Delhi, Sat, 31 Mar 2012 NI Wire

A new research has in Britain has revealed that most of the women in the country decide to watch their television programmes with the recommendation from friends and family on Facebook.

In the study it was concluded that sixty-eight percent of women prefer to get recommendations through their friends on Facebook instead of taking reference from links in emails or from other sites in order to avoid spam or illegal content.

Last year, social networking sites have added a number of new content apps in the site enabling the people to share what they are watching or listening to and recommend content to others very easily.

Applications such as Spotify enables the users to access the contents without leaving Facebook, and every time someone posts a new content, the post will appear in people's news feeds and their friends can easily see what they are enjoying, the Telegraph reported.

The report is based on the research carried out by a team of members from Carphone Warehouse's Geek Squad on 1,837 people in the UK. The research also revealed that one in every five women watch video contents on smartphones and tablets due to their hectic lifestyles and heavy and thus the trend of women moving away from the traditional TV at home.

Half of total sample surveyed do not watch family TV set because their partners and children do not have the same choice of programmes or films as them.

Some of the surveyed people also admitted that they feel embarrassment in watching the programmes of their choice with their family.

Among all the social networking sites the the top three choices for watching online for female viewers are: Facebook, YouTube and Twitter.

-With inputs from ANI.


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