Salman Khan has been signed as the new brand ambassador of Thums Up by Coca-Cola India Pvt Ltd.
It has also signed an agreement with Being Human to jointly promote, conceive and execute charitable and social activities.
Atul Singh President and CEO of Coca-Cola India and South West Asia said, "Thums Up's core values of masculinity, adventure and thrill will be amplified by Salman's association and will help us take the brand to the next level."
Salman (46) was the brand ambassador for Thums Up till 2003. He had been endorsing rival PepsiCo's Mountain Dew till March 2012.
While Coca-Cola has rolled in Akshay Kumar as endorser for Thums Up for nearly 10 years but ended the association in April.
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