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Postcards on verge of extinction in UK

London, Wed, 30 May 2012 ANI

London, May 30 (ANI): "Wish you were here" postcard from abroad has witnessed one of the most dramatic declines in the UK.

It has been dumped in favour of mobile phones, laptops and tablets, which allow families and friends to update each other in seconds through calls, texts and social media like Facebook and Twitter.

Research by market analysts Mintel found that in 1972, 27 percent of Britain's population sent a postcard home compared with just 3 percent today.

"Younger Britons may never have experienced the joy of receiving a postcard in the age of social media and many others may have forgotten the sensory experience a writing set gives the sender," the Mirror quoted Alexandra Richmond, Mintel lifestyle expert, as saying.

"We're travelling more and we're also more connected than ever before.

"It's easier to tweet a picture, update our Facebook status or send a text, enabling real-time holiday updates rather than waiting a few weeks for a postcard," she added. (ANI)

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