London, Apr 24(ANI): British Prime Minister David Cameron will launch a major campaign to target 'aspirational' ethnic minority voters in the suburbs following Conservative Party warnings that he cannot win the next election without them.
He will unveil a Conservative Friends of India Group to woo Asian voters and also launch a Conservative Friends of Pakistan and conservative friends of Bangladesh this year.
Tory Chairman Baroness Warsi has revealed that the party aims to attract female and older Asian voters, who share the party's views, but have traditionally voted for the Labour party.
The move comes after Tory pollsters warned that the party could fail to win a majority in 2015 unless they try to secure ethnic minority voters' support.
The Tories had won just 16 per cent of the non-white vote in 2010, and fared badly among wealthy and poor ethnic minority communities.
"There are at least ten constituencies that we should have won at the last election, on the basis of the overall swing we achieved, but which we didn't win purely because they were seats with a much larger than average black and minority ethnic population. he battleground for the next election is predominantly urban," The Daily Mail quoted Warsi, as saying.
Baroness Warsi said the party would capitalise on the malaise among youngYou can see in Bradford that a generation of younger Asian women are standing up and demanding to be heard,' she said. (ANI)
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