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London Market In Delhi!

New Delhi, Sat, 07 Apr 2012 ANI

New Delhi, Apr 7 (ANI): From jewelry to fashion, pret to couture, all luxury designers, be they high-end or upcoming ones will be showcasing their creative creations under one roof at the exclusively organized fashion exhibition, London Market, on 13th April at Maurya Sheraton in New Delhi.

A special preview of the designs to be showcased was held on Friday in the city. The concept behind this exhibition is hugely inspired by the Covent Garden market in London, which has everything of fashion need, available on sale there.

Upasna Chugh, the organizer of London market, said: "London market exhibition is about bringing top designers and upcoming designers together under one roof, to put forth their best luxury designs to the buyers. There are designers who just have passed out of fashion schools and are starting with their own new brands."

Last year, she had organized a similar kind of exhibition called 'Princess Day Out', which turned out to be a huge success.

High-end designer Raakesh Agarwal, who regularly participates in fashion weeks, believes that such exhibitions cater to the masses and are more successful because designers get instant reactions from buyers, whether they like the designs or not.

"It's a fabulous exhibition. It brings luxury, big designers and small designers under one roof. It's very organized exhibition, which we find very rare in our country today," he said.

Raakesh Agarwal is showcasing his spring summer line inspired from Taj Mahal architecture meeting Barcode. "It's a barcode meeting the architecture of Taj Mahal. I have used lot of laser cuts, bright colours and beautiful chikan work, and all are ready-to-wear. You will also see lot of bags, belts, shoes in my collection," he said.

Designer Urvashi Kaur's pre-summer line is inspired by Indian silhouettes. Urvashi believes Delhiites have become more experimental and open to fun fashion.

"In India, Delhi is a fashion capital. People are looking out for interested new concepts in fashion and accessories that really work in Delhi. The whole cliche of embellishments is now passe. People are looking to accessorise their ensembles, rather having embellishments on their garments. My silhouettes, drapes and reversibles, the whole sheer will work for the buyers," she added.

Designer Shweta Kohli, whose USP are drapes, embellishments and fittings, focused on designs that make women appear thin. "This time, I have done a lot of lycra fabric, a lot of jumpsuits, and a lot of drapes, which help women to appear thin. I have done embellishments of swarovski and beaded work in my creations. Keeping summers in mind, I have used all pastel colours," she said.

Besides fashion designers, accessory designers are also participating in the exhibition with equal joy and zeal. Designer Mani of the Anaaya brand, who is showcasing bags, thinks that people have become more aware of Indian handcrafts and embroideries and hence expecting a better response from buyers.

"All bags are handcrafted and hand embroidered with lots of embroidery of semi precious stones. So everything is basic with lot of Indian motifs and Indian traditional embroidery. Whatever we design is Indian yet contemporary and can be carried with any outfit," Mani explained.

Besides high-end fashion designers Raakesh Agarwal, Urvashi Kaur and Hemant Nandita, talented Gen Next designers like Kanelle by Kanika Jain, Kiwi by Muskan, Festivo by Sonal Mangla, Jewellery by Shweta Kohli, clothing by Jyoti Narchal and Anaaya by Mani will also put their stalls at the exhibition. By- Priyanka Verma (ANI)


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