F*** them. Kim Kardashian's a brand, says Jason Statham

London, Mar 21 (ANI): Jason Statham has taken a swipe at Kim Kardashian, labeling her nothing more than a 'brand'.

In an interview with Details magazine, the actor was asked if he thought of himself as a brand.

"F*** no. Why should I?" the Daily Mail quoted him as saying in reply.

He was told that people see a guaranteed 30 million dollar a film as a brand in need of management.

"F***' 'em. Kim Kardashian's a brand," he quipped.

Statham's comments come on the heels of 'Mad Men' star Jon Hamm calling the reality star a "F***ing idiot".

"Whether it's Paris Hilton or Kim Kardashian or whoever, stupidity is certainly celebrated," he told April's Elle UK magazine.

"Being a f***ing idiot is a valuable commodity in this culture because you're rewarded significantly," he added.

Kardashian had fired back at him branding his words 'careless' earlier this month.

However, during an appearance on 'The Today Show' this week, 41-year-old Hamm firmly stood by his remarks.

"I don't think [my comments] were careless. I think they were accurate," he said. (ANI)