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Coleen Rooney launches new Littlewoods swimwear line

London, Tue, 13 Mar 2012 ANI

London, Mar 13 (ANI): Coleen Rooney launched her exclusive beachwear range for Littlewoods Ireland on Monday.


Footballer Wayne Rooney's wife jetted to Dublin especially for the launch and looked radiant in a purple frock adorned with beads around the collar as she promoted the series of vibrant frocks and bikinis.


Sticking with the block colour theme, she made it seem like summer had come early with the frocks adorned on her models.


And the designer was clearly looking forward to the trip.


"Looking forward to working with @littlewoods IRELAND today in Dublin and meeting some lovely people!!!" the Daily Mail quoted her as tweeting.


And she was joined by two models, who posed in their own array of outfits from Coleen's Irish collection.


Brunette model Tara O'Farrell showed off a fuchsia jersey maxi dress with a beaded halterneck strap, before showing off one of the bikinis set to go on sale.


She looked radiant in the underwired bandeau-style black and white printed top with frilly bikini bottoms.


And Coleen ensured her fashion credentials were recognised as detail was even given to the accessories.


The model completed the look with some black and white leather shoes and matching chunky bracelets.


And the WAG's blonde model Pippa O'Connor donned a white embroidered kaftan over her coloured string bikini, matched with coral strappy sandals.


The Irish collection consists of a total of 16 items that were designed by Rooney, including other items such as printed kaftans and tankinis.


While many of the garments are created with the beach in mind, Coleen has also created the dresses in the collection with a summer evening theme.


Coleen also made the most of her trip, taking to Twitter after the successful day's promotion to post a picture up of herself drinking a Guinness with her stylist and pals.


And heads at the company are also delighted with the way the line has turned out.


"We're delighted to welcome Coleen to Dublin to launch her exclusive swimwear collection for Littlewoods Ireland. Coleen is a big hit with our customers each season and we're confident her new range will be just as popular," Geoff Scully, Commercial Director at Littlewoods Ireland, said.


Following the photocall, Coleen got herself busy promoting it even more, writing on Twitter: "Press call done with two lovely models to launch my @littlewoods Ireland summer collection. Lots of interviews to do now." (ANI)


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