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Ex-basketball star Jordan files lawsuit against Chinese sports firm for name misuse

Shanghai , Thu, 23 Feb 2012 ANI

Shanghai, Feb.23 (ANI): Former American basketball star Michael Jordan has filed a lawsuit against a Chinese sportswear company for using his name without permission.


The former Chicago Bulls star said Thursday that Qiaodan Sports, a company located in the southern Fujian province, had built its business around his Chinese name and jersey number without his permission.


"It is deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children," the China Daily quoted Jordan, as saying in a statement.


"This complaint is not about money. It's about principle and protecting my name," he added.


A Qiaodan Sports spokesman said he had not received details of the case from the company's legal department, and thus could not comment on it. (ANI)


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