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First look of Becks' $3.5m Super Bowl ad unveiled

London , Tue, 31 Jan 2012 ANI

London, Jan 31 (ANI): Fashion retailer H 'n' M launched its first commercial for David Beckham Bodywear collection on Monday, which will make its debut during the second quarter of the Super Bowl final.


Starring the man himself, the 30-second black-and-white ad, set to the song Don't Let Me Be Misunderstood by The Animals, shows close-ups of the soccer star's many tattoos and flawless body, the Daily Mail reported.


The soccer star sports a pair of briefs, which will be priced at 12.95 dollars, and trunks, which will be priced at 14.95 dollars.


"I'm excited about my bodywear ad featuring in this year's Super Bowl," Beckham said.


"My design team and I spent 18 months developing the collection, it's been a fantastic collaborative experience, and I'm very happy with the end result.


"Like every fan, I'm looking forward to Super Bowl Sunday."


Steve Lubomski, Director of Marketing for H 'n' M North America, said that the company is thrilled about the soccer-star starring in their commercial.


"We're thrilled about David starring in our Super Bowl spot, which kicks-off the North American launch of the global David Beckham Bodywear collection," Lubomski said. (ANI)


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