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Social logic behind hipster trend revealed

London , Thu, 19 Jan 2012 ANI

London, Jan 19 (ANI): Youth inspired by the latest trends generally tend to set themselves apart from their peers by doing something no-one else does in their urge to become a true hipster, researchers say.


The study revealed that being socially distinctive in terms of having vintage-inspired fashion sense and cooler-than-cool attitude, is the answer to eternal hipness.


The study by Harvard University researchers analysed Facebook pages of 200 college students over a four-year period.


The team found that when your friends start getting into something you really rate - say an indie band - the hipper you are, the more likely you are to stop liking it, the Daily Mail reported.


"The meaning of an indie/alternative taste rests not just in the taste itself - but also in being the only one among one's friendship circle that expresses it," Kevin Lewis, lead study researcher and a PhD candidate in sociology said.


"If I like The Decemberists, and suddenly my friends start liking them too, suddenly I'm no longer socially distinctive.


"So this taste loses much of its appeal and I will run off in search of some new band to express my "hip" identity," he added.


The study has been published in Proceedings of the National Academy of Sciences. (ANI)


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