Reasons Why Now Is The Time To Buy A Windows Phone
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For a long time, the biggest decision to make when weighing up a new smartphone has been whether to plump for iOS or Android.
With BlackBerry retreating back to the services and keyboard-toting handsets that made it successful, and Windows Phone scraping by on a sliver of market share, few users have taken the time to look beyond what Apple and Google (and its hardware partners) have had to offer.
Yet there's change in the air. Microsoft has a new CEO at the top of the tree, fresh ideas about how the company's different properties should slot together - and most importantly, a massive redesign of its phone OS hidden in a '0.1' update.
While the global market share of Windows Phone continues to be tiny (up to 3.2 percent in 2013 from 2.5 percent in 2012), it is making significant gains in some areas. It's now the fastest growing phone OS in Europe, accounting for 10.1 percent of the market, for instance, and outsells the iPhone in some developing nations.
What's more, Windows Phone 8.1 is about to be pushed out to users, bringing with it an improved interface, better apps and a digital assistant to take on Siri and Google Now.
Don't believe us? Check out these reasons below to see how Microsoft has leapt forward with its OS.
