Stardoll.com is Brit kids' most popular site

ANI

Tue, 01 Jan 2008: 

London, Aug 16 (ANI): Britain's most popular website for under-12s has been set up to pass on the art of knitting clothes for dolls, according to a new survey.

 

The survey by the Internet analysts Nielsen Online put Stardoll.com at the head of its Top Ten sites visited by the youngest web users.

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Second in the list was Club Penguin, a virtual world in which players adopt a bird and march it round the beach, theatre or school.

 

Stardoll.com makes money by selling items of virtual clothing for about 50p each. Club Penguin offers a subscription service.

 

Other sites favoured by young surfers were the online portals of the TV channels Cartoon Network and Nick, and Lego.com. In the 12-17 age group, Frengo - a service which connects users to their social networking sites - fared the best, followed by Runescape, the online role-paying game, and Bebo, the social networking site.

 

The Nielsen study of 40,000 British Internet users examined which sites had the highest concentration of users of a particular age group.

 

The popularity of sites is difficult to measure because several sites - such as Google - are so large that they will always come out on top.

 

Nielsen's tactic of measuring a percentage of a site's audience, rather than outright numbers, in a given age group attempts to get around this problem.

 

The Top sites for under-12s are:

 

Stardoll.com: 32 per cent of audience under 12

 

Club Penguin: 29 per cent

 

Nick: 25 per cent

 

The Top sites for 12-17s are:

 

Frengo: 26 per cent

 

Runescape: 25 per cent

 

Bebo: 19 per cent (ANI)