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Nokia takes initiative to save tigers

New Delhi, Thu, 31 Jul 2008 NI Wire

The ‘save tiger campaign’ has got a most-needed boost as the world's leading mobile handset maker Nokia extended its helping hand towards the cause. Nokia has vowed to help conserve the wildlife sanctuary of India by joining hands with the World Wildlife Fund (WWF).


Both the organisations have taken up the task very seriously and are prepared to launch a well-planned campaign. The drive will include programmes like educating the villagers in the regions surrounding tiger reserves to increase awareness on tiger conservation as well as providing alternative livelihood programmes for them, with a special emphasis on Ranthambore National Park in Rajasthan, known for its tigers.

D. Shivakumar, Vice President and Managing Director, Nokia India, said, "The tiger population in India has seen an alarming decrease due to shrinking forest cover, and increased poaching. We have joined hands to spread awareness about this important cause."

Speaking about the 'Tiger Wall of Hope', that has been made out of original pugmarks embedded in Plaster of Paris encased in acrylic, Ravi Singh, secretary general and CEO, WWF-India noted, ''These pugmarks are a grim reminder of the critical numbers of tigers left in our wild."

He further expressed his woe on the present situation of decline in the number of tigers in the country. He said that the tiger population in India has seen an alarming decrease with their habitats shrinking and several other threats, including poaching taking a toll on their survival.

At such a crucial stage, the joint venture will serve as a ray of hope in the direction of bringing institutional support for the conservation of our National Animal.


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