'Aladin' director launches special blog for fans

New Delhi, April 24 (IANS) Adding a creative tweak to the movie promotion process, filmmaker Sujoy Ghosh has launched a special blog for his next venture 'Aladin' to provide fans a sneak peek into the making of the movie.

In the blog, http://boundscript.blogspot.com/, Ghosh plans to share every moment of making the film with the movie aficionados from the genesis of the movie to shoots, stories, etc, said a release from the production house Friday.

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The blog will also contain exclusive pictures taken on the sets of the movie with entries from the cast and crew as well.

'It will be like eating ice-cream with your eyes,' said Ghosh about the film.

Produced by Eros International and Boundscript, 'Aladin' is a contemporary take on the fairy tale.

Releasing July 24, it stars Amitabh Bachchan, Sanjay Dutt, Riteish Deshmukh and debutante Jacqueline Fernandez.