Delhi's new shopping culture: mall culture

Old Mac Donald had a mall...eeyaa eeyaa oooo.....
In his mall he had some shops...eeyaa eeyaa oooo.....
One mall here and another mall there
Here a mall there a mall everywhere a mall
eeyaa eeyaa oooooo...........

Yes...with Delhi all set to compete any city in London, the mall culture has a lot to pay to it.

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It has become a matter of past when people used to bang into various shops and markets for buying various articles. Gone are the days when people used to spare a full day for shopping which actually seemed to be a hectic-cum-interesting job to them. The modern culture has shifted the burden of shopping from its people to the shoulders of the ever-radiant malls. The very idea of finding everything needful under one roof is enough to relieve the mind of the 'shopping burden'.

In the recent few years, the mall culture has taken firm hold of the Delhi's pulse and has now become a part and parcel of the lives of the Delhiites. But how did it happen? What made it grab our very mode of shopping and alter it completely?

The recent years have seen much development in terms of status in living conditions and transportation in Delhi. The construction of flyovers and metro rail are evidences of the escalating speed of Delhi. People are in a hurry to make their fortune and have no time to 'waste'. The growing popularity of fast food chains is yet another testimonial to the changing lifestyle of the locals.

Priyanka (27), who is working in a textile design company, says “I work in the office from 9 to 6 and reach home by 7. I have only a day's off in the week. So I prefer to spend the day with my family, rather than stumbling about in streets for shopping.”

Richa (22) believes she would rather sit at home and not buy anything if there are no malls for shopping. “I am just too busy to give a whole day of mine to a job like this. Thanks to the mall culture which caters well to the needs of people like me.” Richa is working as a software engineer in a multinational company.

The establishment of various new corporate and business sectors in Delhi have resulted in the increased economic status of the Delhiites, thus expanding the purchasing power of the consumers. People are ready to accept the extravagant price tags provided they are promised a certain discount. It's another matter that the elated discounts, in any way, do not account to make the article pocket-friendly.

Although at present, Delhi is flooded with numerous malls in every zone of the city, work upon many other projects is still in progress. So it won't be shocking if after a few years, we find a complete eradication of the popular street markets of India.

Hey!!!!!!!!!! Are you seriously giving a thought to it??? Just wait a little. If we cast a look upon the taste of Delhi's Aam Janta, we find that still a majority of people wish to enjoy shopping in the busy streets of Cannaught Place, Karol Bagh, Kamla Nagar and Old Delhi's favourite Chandni Chowk.

These markets have their own specialities whose popularity can not be beaten by any of these malls. They are embedded in the chord of Delhi which can’t be broken down by any foreign attempt. The chord can be kind enough to lend some space to them but is not weak enough to be overruled by it. It just can’t let the pearls in the string scatter loose on the floor.