Liquid smoking drinks to go on sale

A fruit flavoured herbal drink ‘Liquid Smoking’, claiming to have instant high euphoric soothing effect is all set to be launched in Britain, would sooner or later hit the Indian market.

The soft drink in a red and white can not only appears similar to Red and White cigarette packets, but also claims to deliver the same feelings as cigarette.

Launching as an alternative to cigarette, which is banned in public places, it would help smokers to have sip outside bars and restaurants.

The Dutch supplier and manufacturer, United Drinks and Beauty Corporations when asked about its product, said: “The product has the same effects as nicotine, but this you can drink in restaurants and even on flights.”

‘There is no research claiming the drink has any harmful content,’ said Martin Hartman, chief executive, United Drinks and Beauty Corporations.

It has less than 21 calories per 275 ml can and contains 15 percent nicotine.

Against the manufacturer’s claim of ‘healthy alternative’, anti-smoking groups say the drink would glamorise smoking and encourage people to get addicted as it contains nicotine, which have the addictive potential.