Washington, Dec 22(ANI): An internal Facebook analysis has shown three 2012 White House contenders, Ron Paul, Newt Gingrich and Barack Obama are using the social network effectively by raising money, mobilizing volunteers and winning supporters for their campaigns.
The move marks a break with the 2008 presidential campaign when the contestants did not capitalise on the social networking sites effectively.
Paul has added Facebook fans at the fastest pace of over 6,000 a day in the past two weeks, and raised over four million dollars in two days through the Facebook application.
'The Donate to Ron Paul' application encourages Facebook users to submit contributions directly through Paul's official page and the Ron Paul Facebook Supporter application asks fans to provide their name, e-mail and cell phone numbers for accessing "VIP information."
Newt Gingrich has developed an application that allows volunteers to make campaign phone calls, count calls made by users' friends and track canvassing efforts, Politico reports.
Gingrich posted his Virginia tour schedule in a Facebook note and used a new application to encourage supporters to "Get Newt on the Virginia Ballot!"
Obama has launched merchandise store for his 24 million fans, and is promoting 'Win A Dinner' with the president contest.
He also posted a video update, telling his supporters, "It's not about me, it's about you," and acknowledging their support.
The Inside Facebook Election tracker, which monitors the number of Facebook users are liking the candidate's page, showed Gingrich suffering a steep decline in popularity during the first week of December. (ANI)