Washington, Sept 21 (ANI): Come this fall, interactive billboards that recognize and target passers-by with custom ads, as imagined and portrayed in Tom Cruise-starrer 'Minority Report', will be installed in Los Angeles and New York.
A New York start-up firm called Immersive Labs has announced that it would roll out its first camera-enhanced "smart signs" this fall, equipping billboards and retail signage with the ability to tailor advertisements to the person looking at them at any given moment.
The company will install tiny cameras into already-existing digital signs in busy places, including airports, malls, and retail stores, and will be able to quickly compute what type of consumer is looking back: male or female, young or old, a sports fan or a pet owner.
The makers, however, maintain that the artificial intelligence used is not as invasive as the eerily similar advertising featured in 'Minority Report'.
Jason Sosa, founder and CEO of Immersive Labs, said the camera won't record anyone's face or preferences, it will merely identify a viewer as fitting into certain consumer categories."
"The system will be looking at a face to determine certain characteristics to apply a numerical value to," Sosa told ABC News.
"So all we're looking for is, 'Is there a face present? Is it male or female? What age is it?' No images are saved or recorded or transmitted," he added.
The formula will take in other factors, including location, time of day, and even tweets that mention the area, to choose which ad in a particular inventory it will show on the screen at that time, he said. (ANI)
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