London, Sept 15 (ANI): A pair of jeans, which promises a bum like Pippa Middleton's, has been launched and it is expected to fly off the shelves.
The makers of Great Bum Jeans promise that "even the saggiest behind" can be lifted and given a great shape due to the clever stitching technique of the jeans.
"Our customers asked us for something they can wear every day that will help embrace their curves," the Daily Star quoted Fiona Lambert, George brand director, as saying.
The store is expecting the jeans, which costs 18 pounds per pair, to be a hit when they go on sale at Asda.
It has also come up with a sexy equation to work out which celebrities are the most bootylicious, with the Truly Great Derriere Score comparing droopiness, roundness and firmness to touch.
The 28-year-old sister of the Duchess of Cambridge topped the list, followed by Kylie Minogue, Kim Kardashian, Jennifer Lopez and Beyonce Knowles. (ANI)
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