London, June 26 (ANI): A revolutionary new miniature printed-page book comprising of pages that will feature printed words on wafer-thin paper, traditionally used when printing Bibles, is set to launch in the UK.
Hodder, owned by the French company Hachette, is bringing the flipback to Britain's bookshops, reports the Daily Mail.
In an attempt to increase sales of paper books the publisher has resorted to getting inspiration from the Bible.
It is set to cause a publishing revolution and begin a new battle with e-books by reverting back to the traditional paperback publishing model and playing on reader's nostalgia.
The flipback is the size of an old cassette tape but thicker to accommodate numerous pages.
Text runs parallel to the spine and readers will have to go against their natural urge to turn pages to the left and instead, move the pages upwards, hence the name flipback.
Hodder will release 12 of its best-selling titles in the flipback format, including David Mitchell's Cloud Atlas, Stephen King's Misery and Charles Frazier's Cold Mountain.
Despite costing 2 pounds more than paperbacks, Hodder hope to sell 300,000 copies of the new flipback with the aim of competing against e-books and platforms such as the Kindle. (ANI)
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