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Lenovo Launches Sub- brand ZUK Z1 In India For Rs.13,499

New Delhi, Fri, 20 May 2016 NI Wire

Like the other smartphone companies in the market, Lenovo too is keen to rule the roost when it comes to budget smartphones.

After launching its K series and Moto series from its self owned Motorola stable, Lenovo has come up with its sub-brand ZUK in India.

It's an online-only sub-brand and is geared up to take over mighty ones like the Xiaomi, OnePlus and LeEco. Z1 has turned to be the pioneer in the series to have the ZUK as brand. It is priced Rs. 13, 499 and it would be interesting to see how the sub-brand of Lenovo fares in the country.

But before passing on the judgment let us analyze the smartphone and look at its features in more detail.

Overview

Boasting of a metal frame coupled with plastic panel at the back, ZUK Z1 for sure has a naive yet striking look. The smartphone has a wonderful built quality and is even lightweight. As the fingerprint sensor on the device is blended perfectly with its front glass panel, it stays away from sticking out. Its curved back offers the needed grip and adds to its overall appeal. It has a 4,100mAh battery which is quite commendable given the lightweight it has.

ZUK Z1 has a 5.5-inch Full HD display with resolution of 1,080x1,920 pixels and pixel density of around 401ppi. It offers decent color reproduction and contrast ratio. Its viewing angles are upright too. But as the display is reflective, you'll find it really hard to use it under direct sunlight.

Performance & Camera

The ZUK Z1 has quad-core 2.5 GHz Qualcomm Snapdragon 801 processor which is paired with 3GB RAM and 64GB internal memory. Though it's a dated processor but it happens to be flagship-class because of which it causes no problem at all. The phone fares well in the performance department as it can very well tackle multi-tasking. Even gaming is quite good on the device.

So far it's one of the cheapest devices offering 64GB of in-built storage but again, it lacks microSD card slot.

The device supports dual-SIM and you get 4G connectivity for both of the SIMs. It has a 4,100mAh battery which will last for a day under moderate use. The device comes equipped with USB Type-C port.

So far we feel that it's the software of ZUK Z1 which excels the rest of its features. It's quite different from the characteristic convention UIs found in most of the Chinese smartphones. The ZUK Z1 runs Cyanogen OS 12.1 supported by Android 5.1.1 Lollipop. Cyanogen OS allows you to have widespread customization. The software runs smoothly without any bus or error. If you're among the ones who love tweaking your device's look & feel very often, the ZUK Z1 is indeed an ideal choice.

Coming to camera, it has 13MP primary camera backed by dual LED flash. It also has optical image stabilization and has a commendable 8MP selfie camera. ZUK Z1's camera is really fast and capable of capturing quite good pictures. But let us warn you that under low light, it won't offer desired results.

Verdict

We can't deny the fact that at Rs 13,499, it's indeed a budget smartphone with quite amazing features and a decent look. It may remind you of the earlier launched OnePlus One but as it's dated now, ZUK Z1 can surely be a perfect replacement.

If you are looking for high-end functionalities then this surely is not the device for you. It's apt for those who have an ordinary use and want a smartphone below Rs. 15, 000. At this price, ZUK Z1 fares absolutely well and from what we believe, it will face competition only from the recently released Moto G4 Plus.


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