South Korean tech giant, Samsung has always impressed with its premium smartphones. However, it has scored not so well in the budget device category.
Given the competition prevalent in current market, where users have variety of choices in regards to budget devices; Samsung lags behind. The entry of Chinese smartphones can be cited as one reason why the Samsung budget devices struggle so hard.
However, things changed for better with the arrival of its J-series. The Galaxy J series won praises and has been doing great in the Indian smartphone market. So far Samsung has launched Galaxy J2 (2016), Galaxy J3 (6), Galaxy J5 (2016) and Galaxy J7 (2016) in the market. And cashing on their popularity, the company has launched Galaxy J5 Prime and Galaxy J7 Prime smartphones. The Galaxy J7 Prime is the upgraded model of the two, so we will check this one in detail to know if it's worth investing in.
The Built
All of Samsung's budget devices come with a similar styling, and this is something Samsung users have complained about a lot in the past. Things haven't changed much for the Galaxy J7 Prime either, as the device follows the same style pattern. However, it has a full metal body, which apparently gives it an edge over the other devices.
The device comes with home button below the display, which has capacitive Recents and Back buttons located on either side. As it has a metal rear panel, it appears solidly built, and with the rounded sides the device comes easy in hands. It measures 8mm, and looks a little thick, but despite being 167 grams, it feels very light. There is 3.5mm audio jack and Micro-USB port placed at the bottom. The logo is imprinted above display, and you will find more branding at the back.
It has 2.5D Corning Gorilla Glass spread on front that makes it look premium. The screen size is 5.5-inches, which doesn't really allow single handed use. It power button is on the right along with single speaker grille.
Volume buttons, dual SIM and microSD card slots are on the left. The device has separate slots for SIM and microSD card. The display has full-HD (1080x1920-pixel) that's bright and vibrant with no visibility problems, it works under sunlight too. Its colors look good, and Colours look good, and its black levels are pretty decent.
Specifications and software
Galaxy J7 Prime comes backed by an octa-core Samsung Exynos 7870 processor which is clocked at 1.6GHz. It has 3GB of RAM with 16GB inbuilt storage, and expandable storage with microSD cards up to 256GB. It's a dual-SIM phone that allows two Nano-SIMs with 4G connectivity on both the SIMs.
It has 13MP camera at back with f/1.9 aperture and LED flash. For selfies, it has 8MP front camera. The device has a non-removable 3300mAh battery. It provides connectivity options to GPRS/ EDGE, 3G, Wi-Fi 802.11b/g/n/ac, Bluetooth, GPS/A-GPS, and Glonass.
The device runs Android 6.0 Marshmallow, along with Samsung's own TouchWiz UI. It comes preloaded with a many Microsoft apps such as the Word, Excel, OneNote, PowerPoint, OneDrive, plus Skype. Its home screen includes one Google folder that has Google apps like Gmail, Google Search, Chrome, YouTube, Play Music, Drive, Play Movies & TV, Hangouts, and Photos. J7 Prime even has a folder that has different Samsung apps such as the default mail app, Web browser, Galaxy Apps, S Health, and S Planner.
The S Power Planning and S Secure happen to be the new software highlights in this Samsung device. It also offers an ultra-data saving mode plus an S bike mode, but these are present in the past J7 devices too. However, Samsun states that these features have some add ons and are ‘smart'.
Its S Power Planning allows you three ways to get the best of remaining battery life, the options are: Reserve Battery For Calls, this feature lets you have particular percentage of the battery which you can use for calls and messages. Next is Extend Battery Time that allows three power-saving levels and last is the Forward Calls, which forwards calls to another number when your device runs out of power.
Camera
Galaxy J7 Prime comes with 13MP main camera with f/1.9 aperture and LED flash. The large aperture allows the device to capture extra light per shot, which apparently gives you thorough photos throughout the daytime.
The photos as taken by this device stand to have decent colors and crispness. Also, it is able to lock focus very swiftly which again comes as an added advantage. In low light conditions also, the device takes decent pictures, however when you check the same in full size, you might notice certain graininess but that shouldn't be an actual problem. Coming to its selfie camera of 8MP, the camera has f/1.9 aperture which allows you to take detailed selfies.
Performance
The Samsung Galaxy J7 Prime can handle nearly everything, thanks to its octa-core processor which gives you no major complains. The device allows multi tasking in a smooth manner and causes no lag. Be it paying games, watching videos or shuffling between apps, everything happens really smooth. Speaker sound quality is also very good and has no trouble when put on high volume.
Battery Life
The all new Samsung Galaxy J7 Prime houses a non-removable 3300mAh battery, which under normal usage lasts for nearly 14 hours and 50 minutes. If you use under normal mode, it can last for up to 36 hours, which we believe is not bad for a device available at this price.
Verdict
Samsung has started off the sale, and Galaxy J7 Prime is available at Rs. 18,790 across all retail stores, as well as the ecommerce sites. Overall, the device has many attractive features like full metal body, large 3300mAh battery, excellent screen, Galaxy Apps like the S Power Planning, and Secure Folder. Though the screen is a bit big, but is easily manageable. At such affordable price, a device with decent features and premium look is surely a delight to own.
This festive season, if you are looking for a classier piece with pocket friendly price, this can be a choice to consider!
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