Love Genration- a brand whose very ethos speaks global acceptance made a sparkling debut at the Amazon Fashion Week with Disha Patani sashaying down the ramp. The brand has been created and blossomed under the vibrant, dynamic, ever-changing trendscape of the city and was launched in Paris earlier this month.
The front row comprised of an eclectic mix of guests from the fashion fraternity, society, Bollywood and Delhi glitterati, Dino Morea, Nitya Mehra, Chunky Panday, Ritesh Sidhwani among others.
The collection comprises ingenious cuts, bold elements alongside a striking colour palette fit for every urban chic woman. The graceful garments marry runway trends of Milan and the panache of NYC. The collection also explores various elements of the casual attire of the urban trendsetter and merges them seamlessly into tantalizing and exquisite silhouettes. An assortment of prints, alluring monochromatic and di-chromatic ensembles and fabrics that let your skin breathe, that take you back to a gorgeous summer day are available in ruby reds, boisterous blues, youthful yellows, pinks and peaches. Each design assists in adding that splash of vibrancy to your everyday wardrobe and reintroducing the little summer dress. Crepes, denim and georgettes are pleasantly recurring throughout the collection and appear to be the primary fabrics utilized by Love Gen. From bedazzling everyday casuals to the urban party girl's statement pieces, Love Gen has something special for each of you.
The ladies behind Love Gen- Nandita Mahtani, Bhavana Pandey and Dolly Sidhwani are all stalwarts of the fashion world in India. They pride themselves on their multi-faceted talents and a unified vision of making Love Gen a clothing brand inspires, cuts through high street clutter to emerge as your top favorite
“We soon realized the three of us combining forces would equate balancing our individual styles alongside International trends to formulate an ensemble that was chic, eclectic and glamorous all the same."- Dolly Sidhwani, Co-founder, Love Genration.
"The collection represents the varied elements of nature that are expressed through the vibrancy of its shades, the patterns hold a combination of heavy Global influences and unconventional design."-Nandita Mahtani, Co-founder, Love Genration.
"Love Genration propagates the individualism and empowerment of the modern urban woman through its varied ensembles, cuts through high street clutter and breaks away from commercialism to emerge as your top favorite "- Bhavna Panday, Co-founder, Love Genration.
The brand currently retails at Shoppers Stop stores and would be seen across various online portals.