By Manish Kumar
Samsung Electronics Co. Ltd, a global leader in technology has been awarded the prestigious 'Golden Peacock Award for Corporate Social Responsibility 2013' for its Samsung Smart School initiative. The Award recognises Samsung’s work to improve the quality of education provided to underprivileged children in the country through its CSR initiatives.
Commenting on the award, Ravinder Zutshi, Deputy Managing Director,Samsung India said, “We are delighted to receive the prestigious Golden Peacock Award for CSR for the third time. For Samsung, Corporate Social Responsibility involves extending our legacy of innovation to create value for society by addressing societal needs and challenges. Through our initiatives to improve the quality of education, such as the Samsung Smart School project, we hope to open newer possibilities that positively transform people’s lives.”
The Samsung Smart School initiative seeks to address the digital divide in the country by providing students an interactive learning environment in the classroom, facilitated by Samsung products like the Smartboard, laptops and tablets. Several Smart Classes have been set up in Navodaya Vidyalaya schools across the country, and most recently in schools in the Baidpura village in Greater Noida, Uttar Pradesh and in Sriperumbudur in Tamil Nadu. Samsung is also partnering with Industrial Training Institutes (ITIs) in the country to enrich the quality of course content relevant to its business.
The Golden Peacock Awards are bestowed annually under various categories since 1991 and are recognised worldwide as the hallmark of corporate excellence in areas of innovation, quality, training, governance, environment management and corporate social responsibility. The rigorous selection process includes expert evaluation of applications by members from various sectors, benchmarking against best management practices, site visits and presentations from the shortlisted organisations.
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