The fourth edition of prestigious Watch World Awards concluded in a star studded glamorous night at Gurgaon Friday in the presence of eminent names from various fields.
The event witnessed the presence of niche' watch brands and watch makers together along with number of celebrities, who were awe-struck at the grandiose of the biggest event of the watch world calendar. Moderated by Chitralekha's President and Publisher, Mitrajit Bhattacharya, the jury included Master watchmaker with five decades of experience in watchmaking - Antoine Simonin; along with noted names in their respective fields Priyadarshini Rao, Harbhajan Singh, Ravi Shastri, Ayaz Memon, Neeraj Pandey, Shripad Nadkarni and Sharda Agarwal.
The award was distributed for eleven categories in the Product Awards section and six categories in the Marketing & Merchandising Awards category.
The event was even graced by the presence of top global brands like Cartier, Bulgari, Zenith, Hublot, Graham, Ulysee Nardin, Breitling, Corum, Parmigiani, Seiko, Swarovski, Titan, Antonio Bernini, Rotary, and many others and saw some hectic competition amongst the eclectic brands with Breitling coming out the winner and bagging the commendable 'Watch of the Year' award.
Commenting on the occasion Mitrajit Bhattacharya said, "We are very elated at the success of this fourth edition and this success reiterates the growing popularity and acceptance of the property. This is a testament of the timeless love affair of man with one of the greatest engineering feats of all time – the art of watch-making. By bringing together iconic brands from the world of horology we endeavour to celebrate the institution of technological innovativeness and bespoke workmanship of our master creators".
The winners in the Product category included ZENITH Christophe Colomb "Hurricane" which won the award for the 'Complicated Watch of the Year'. While the HUBLOT LaFerrari won the 'Sports Watch of the Year' award, BULGARI Octo & CARTIER Tank MC Skeleton Palladium was adjudged the 'Watch with Best Design'. PARMIGIANI Ovale Pantographe won the 'Best Concept Watch of the Year' award and CARTIER Rotonde Panther Granulation was adjudged the 'Best Limited Edition Watch of the Year'.
The jury presented the 'Jewellery Watch of the Year' award to ULYSSE NARDIN Royal Ruby Tourbillon and the 'Watch with Most Innovative Material' was awarded to HUBLOT Red'n'Black Skeleton Tourbillon , the 'Watch with Highest Utility' award was presented to BREITLING Emergency II & GRAHAM Chronofighter Oversize GMT India , and ULYSSE NARDIN Carnival of Venice Minute Repeater bagged the 'Watch with Artistic Excellence' award.
While the Product category saw stiff competition; the Marketing category saw SEIKO & Kolkata Knight Riders bagging the 'Best Marketing Campaign in Print' award with Tagged by TITAN picking up the award for 'Best Marketing Campaign on Television'. While 'The Best Marketing Campaign in Outdoor' was won by ULYSSE NARDIN for their initiative at Hyderabad Airport, HUBLOT Avenues-Prestige, Kuwait picked the 'Best Boutique' award, SEIKO & Kolkata Knight Riders was awarded the 'Best Organised Event'' award and Tagged by TITAN was adjudicated as the 'Best Integrated Marketing Campaign'.
The event was attended by the crème-de-la-crème of the social circuitry, wherein socialites included Soha Ali Khan and Kunal Khemu, Aditi Rao Hydari, Jimmy Shergill, amongst other page-three celebrities, industrialists and industry leaders like Rinku Madan, Luxury Consultant, Food and Lifestyle, Adhiraj Singh, CEO & MD Equisports, Sarubh Khanijo, owner Kylin premier chain of restaurants, Nishant Chandra, owner/partner Carpet Cellar The definite show in Horology commenced with a cocktail which featured an awe-inspiring exhibition of the nominated brands which was followed by the awards ceremony interspersed by a high-octane performance by Natalie Di Luccio, the multilingual singer from Toronto, Canada.
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