Home :: World

Monster High collection eating into 'iconic' Barbie doll sales

New Delhi , Thu, 18 Jul 2013 ANI

New York, July 18 (ANI): Toy maker giant Mattel has revealed that sales of their Barbie dolls have tumbled 12 percent in the second quarter because of its fast-growing Monster High franchise.

The shares of the iconic doll fell 6.8 percent recently after the toy maker shocked Wall Street with a worse-than-expected profit plunge of 24 percent, the New York Post reported.

3-year-old toy collection 'Monster High' - their teenage dolls have descended from the characters such as Dracula and Frankenstein's monster - have notched up a 23 percent sales increase.

Mattel Chief Executive Bryan Stockton hinted around the idea that Barbie was losing her popularity; he confessed that the Barbie brand is being modestly impacted by their new franchises. (ANI)



LATEST IMAGES
Dr. Harsh Vardhan presenting the book A Tale of Two Drops to Mr. Tandin Wangchuk 13th Indian Telly Awards Night iPhone 6 feature special landscape for the Home screen Rahul Dravid: fear of failure will stop you from taking risks Moto X Features

SOLDIER INJURED IN MILITANT AMBUSH IN ASSAM
September 19, 2014 at 3:16 PM

Rockets rain down on rebel-held Ukraine villages
September 19, 2014 at 3:13 PM

Casino resort Atlantic City falls on hard times
September 19, 2014 at 3:03 PM

Chakor Goes Missing Udaan
September 19, 2014 at 3:00 PM
MORE...
Social bookmark this page



Post comments:
Your Name (*) :
Your Email :
Your Phone :
Your Comment (*):
  Reload Image
 
 

Comments: