Home :: World

Monster High collection eating into 'iconic' Barbie doll sales

New Delhi , Thu, 18 Jul 2013 ANI

New York, July 18 (ANI): Toy maker giant Mattel has revealed that sales of their Barbie dolls have tumbled 12 percent in the second quarter because of its fast-growing Monster High franchise.

The shares of the iconic doll fell 6.8 percent recently after the toy maker shocked Wall Street with a worse-than-expected profit plunge of 24 percent, the New York Post reported.

3-year-old toy collection 'Monster High' - their teenage dolls have descended from the characters such as Dracula and Frankenstein's monster - have notched up a 23 percent sales increase.

Mattel Chief Executive Bryan Stockton hinted around the idea that Barbie was losing her popularity; he confessed that the Barbie brand is being modestly impacted by their new franchises. (ANI)



LATEST IMAGES
Cathy Gillespie Celebrates Diwali in Fairfax County Photo shoot of actor Harshvardhan Deo Neera Shastri honoured Lifetime Achievement Award for Social Service Tanishaa Mukerji at family Durga Puja Deepender Singh Hooda addressing a rally in Siwani Mandi
MORE...
Social bookmark this page



Post comments:
Your Name (*) :
Your Email :
Your Phone :
Your Comment (*):
  Reload Image
 
 

Comments: