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Kerala Tourism bags two Outlook Traveller Awards

Thiruvananthapuram,Business/Economy, Sat, 02 Feb 2013 IANS

Thiruvananthapuram, Feb 2 (IANS) Kerala's beach town Kovalam bagged the favourite beach destination award and the state won the favourite winter destination prize in the Outlook Traveller Awards series, a minister said Saturday.

Kerala Tourism was the only the state tourism board other than Jammu and Kashmir Tourism to pick up two awards in the segment that were announced last week.

The Outlook Traveller Awards in its sixth year are a coveted recognition of excellence in the travel and tourism industry in the country.

The awards, given on the basis of a survey of preferred travel destinations and services among the readers are an authoritative benchmark of consumer preferences.

"It is a huge honour for Kerala to win the highest two prizes of the prestigious Outlook Traveller Awards," said Kerala Tourism Minister A.P. Anil Kumar.

"These awards were possible only because of the sustained successful partnership between the state tourism department and the private sector and all the stake holders," said Kerala Tourism Director Rani George.

In December 2012, Kerala had won the Conde Nast Travel Award in the 'Excellence in Taking Brand India Global' category.

In the same month, Kerala had also edged out the Taj Mahal to become the number one travel destination in the Google's search trends for India in 2012.

Kerala's hill destination Munnar was on the list of Top 10 Indian destinations on Google's Zeitgiest site showing search trends from around the world.

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