New M and S shapewear range designed to give women 'pert profile'

London , Thu, 01 Nov 2012 ANI

London, November 1 (ANI): Marks and Spencer, which faced a huge backlash over its recent lingerie campaign using models of all shapes and sizes, is answering critics by sticking to what they do best - creating brilliant underwear.

The latest range from the store is the Secret Slimming Bum Lift collection designed to sculpt bottoms and tame tummies to create a more alluring shape.

Consisting of a knicker, slip and tights, the products have been created with a pert profile in mind.

"Our Secret Slimming Bum Lift products use discreet, innovative lingerie construction techniques to lift, shape and contour your bottom, with tummy control for a sleek silhouette under your clothing," the Daily Mail quoted Paschal Little, Head of Technology at Marks and Spencer, as saying.

The knickers and slip are made with a bottom panel made using light control fabric.

An inbuilt sling lifts and shapes the buttocks to give a pert appearance while the overall look lifts and shapes without flattening the natural curve.

"Wiggle pencil skirts and bodycon dressing call out for curve-enhancing underpinnings," Soozie Jenkinson, Head of Lingerie Design at Marks and Spencer, said.

"Whilst we may not all be blessed with a bombshell body or a divine derriere like Kylie and Beyonce, we can certainly enhance our silhouette by choosing great underwear to sculpt and shape the body to wear this seasons silhouette with confidence," Jenkinson said.

The remaining part of the slip and knicker is made with firm control fabric which slims and smoothes the thighs and flattens the tummy.

In the tights a knitted woven sling cups the buttocks lifting and shaping them without flattening the natural curve and Secret Slimming technology is used to weave them fabric to again slim and smooth the thighs and flatten the tummy. (ANI)



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