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Posh gains 57,000 Twitter followers during NY fashion week

London, Fri, 21 Sep 2012 ANI

London, Sept 21 (ANI): Victoria Beckham gained over 57,000 new Twitter followers during the New York Fashion Week, topping every other designer at the fashion event.

The former Spice Girl's line was the most talked about collection (17,173 mentions) on the social media site, the Daily Mail reported.

Marc Jacobs followed, but not closely, with 8,813 mentions, while designers Diane Von Furstenberg, Alexander Wang and Michael Kors took the remaining three popularity spots respectively.

New York-based social media agency Whisper Group analyzed layers of Twitter algorithms during the fashion week to identify the most popular designers, trends, and hashtags associated with the last week's spring 2013 collections.

Hosted a runway show rather than her usual small presentation for the first time, the footballer's wife successfully slaughtered all other designers in the social media marketing arena during the week.

This may have had something to do with her tweet of Harper Seven, her toddler daughter, waddling down the runway just hours before the designer's show started.

The number of tweets associated with New York Fashion Week, or #nyfw, doubled since last year's spring collections, with a total of 671,028 Fashion Week mentions.

The top five designers mentioned on Twitter during NYFW are:

1. Victoria Beckham - 17,173

2. Marc Jacobs - 8,813

3. Diane von Furstenberg - 8,608

4. Alexander Wang - 6,767

5. Michael Kors - 6,214 (ANI)


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