Vodafone fined $960000 for misleading advertisement campaign
Wellington, Sept 10 (ANI): Vodafone New Zealand has reportedly been fined 960,000 dollars for a misleading marketing campaign.
The latest conviction takes Vodafone's total bill for using misleading advertising to almost 1.5 million dollars, the highest ever fine for one defendant.
In July the company pleaded guilty in the Auckland District Court to 11 representative charges brought by the Commerce Commission of misleading consumers.
According to Stuff.co.nz, the judge had cut the penalty from a 1.2 million dollars starting point to 960,000 dollars to include a 20 per cent discount for early guilty pleas by Vodafone.
The Commerce Commission's competition manager Stuart Wallace said the decision showed that companies needed to ensure their 'headline message' was not misleading.
"In issuing these penalties the court has recognised that Vodafone's actions caused significant detriment to consumers and competitors," the report quoted Wallace, as saying.
"The commission is hopeful that the outcome of the case will provide a significant deterrent to others," Wallace added.
According to the report, the charges related to a promotion in which Supa Pre Pay customers were offered a 10 dollars credit to their account if the registered their details at a Vodafone website.
However the website was faulty and many customers could not complete the registration process and did not get their 10 dollars credit. (ANI)
Read More: University Grants Commission (UGC) | New Zealand | Election Commission | District Board Ferozpeur | High Court | Udhampur District Court Ndtso | Supa | Public Service Commission | District Court | District Office Po | Chikmagalur District Officd | Bellary District Court | Old District Board Buildings | Mount Stuart | Wellington | Wellington Bazaar | Kannur District Hospital | Alappuzha District Hospital | District School Board | District Board
SHIKARA TREK BEGINS IN J&K AFTER 30 YEARS (NNIS Exclusive)
May 25, 2013 at 11:05 PM
CONG LEADER KILLED, PARTY CHIEF ABDUCTED IN NAXAL ATTACK IN CG
May 25, 2013 at 10:29 PM
SWAMY TO NNIS : CALL FOR BCCI CHIEF'S RESIGNATION IS ORCHESTRATED
May 25, 2013 at 9:46 PM