Cher Lloyd launches perfume

London, Sep 2 (IANS) Singer Cher Lloyd has launched her own perfume range.

The singer, who shot to fame on Britain's "The X Factor", picked out floral notes as well as hints of white chocolate and kiwi for the self-titled scent, which is packaged in a bright pink, diamond-shaped bottle, reports contactmusic.com.

"Cher has always wanted to release a fragrance which embodies her unique personality. The diamond is used as an iconic symbol for all of us to remember that no matter what others may say, we are all special,"said a press statement.